As one of the world’s two most influential consumer electronics fairs, SINOCES has become the best platform for global consumer electronics enterprises to share the opportunities of China. While the consumer electronics markets of western developed countries are shrinking owing to global financial crisis, Chinese market is nevertheless growing gradually into the world’s largest one. Based on Chinese interior market, SINOCES will keep bringing forth new ideas in terms of seizing the developing direction of consumer electronics, boosting the exchange of trade and communication and exploring Chinese market so as to promote the sustained and sound development of global consumer electronics industry as well as solidify the global consumer electronics pattern of “Winter America, Summer China” (CES in winter, SINOCES in summer).

Aiming to turn into the “Olympics” of consumer electronics, 2010 SINOCES will invite thousands of giant enterprises from global consumer electronics chain including chip cooperation, software/content manufacturers, composite consumer electronics fabricants, IT hardware manufactures, operators, communication service providers, circulation carriers, etc. Meanwhile, SINOCES will further integrate China opportunity to hold the ever largest international business matching program to be attended by such global competitive buyers as BestBuy, Wal-mart, Tesco, Carrefour, eBay, AAAOE, etc.

At the innovation age of new products and technology, SINOCES will be a place for consumer electronics enterprises to release their new products initially in Asia-Pacific region. 2010 SINICES will not only introduce more CES Best Innovation Award winning products but also hold around ten global new products launches where over one thousand products representing the latest technology will show their faces for the first time. At the same time, America’s Industrial Design Excellence Awards (IDEA), the so called “Oscar Awards” of industrial world will engage in 2010 SINOCES to showcase the world’s most sophisticated and fashionable industrial design products with a complete range to customers.

2010 SINOCES will establish deeper cooperation with CES to invite leaders of consumer electronics giants such as Microsoft and Intel to deliver speeches at the planned more than 30 forums pooling all the most brilliant ideas of consumer electronics. Furthermore, government officials will be invited to interpret China’s policies so as to help international consumer electronics enterprises acquire Chinese industrial policies.