The China International Consumer Electronics Show (SINOCES) is sponsored by the Ministry of Commerce, Ministry of Industry and Information Technology,Ministry of Science and Technology and Shandong Provincial People's Government in collaboration with the Consumer Electronics Association (CEA). Since 2001, SINOCES has evolved into the most prominent international fair for consumer electronics (CE) professionals in the Asia-Pacific region. SINOCES is also leading the development trends of the consumer electronics industry in China as well as all over the world.

SINOCES aims to promote the global communication and exchange of consumer electronics between China and other countries by establishing extensive contacts between producers and target clients. In addition to creating a forum for Chinese enterprises to showcase the latest CE technology, SINOCES also allows global CE manufacturers to connect with CE professionals from around the world. SINOCES is the gateway to the Chinese market and also allows Chinese companies access to the international marketplace.

By partnering with CEA, producer of the International CES, the world's largest tradeshow for consumer technology, SINOCES has attracted extensive attention from various international governments, global consumer electronics industries and worldwide media.

Furthermore, SINOCES is certified by the U.S. Department of Commerce and has proudly become one of a few select consumer electronics shows in China that is recommended and promoted by the U.S. government as a certified export trade event.