As one of the world’s two most influential consumer electronics fairs, SINOCES has become the best platform for global consumer electronics enterprises to share the opportunities of China. While the consumer electronics markets of western developed countries are shrinking owing to global financial crisis, Chinese market is nevertheless growing gradually into the world’s largest one. Based on Chinese interior market, SINOCES will keep bringing forth new ideas in terms of seizing the developing direction of consumer electronics, boosting the exchange of trade and communication and exploring Chinese market so as to promote the sustained and sound development of global consumer electronics industry as well as solidify the global consumer electronics pattern of “Winter America, Summer China” (CES in winter, SINOCES in summer).