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Introduction of CES |
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| CES, Consumer Electronics Show, is the most famous consumer electronics show in the world. Supported by CEA (Consumer Electronics Association), the first session of CES was held in New York in June, 1967. During the session, most of the top 100 US chain shops and retailers attended, and these enterprises represented an annual sales turnover of US $ 50 billion. CES is the best place to purchase all consumer electronics, PC and communication products and learn about development trends. It is a perfect business opportunity that you cannot afford to miss. |
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CES & SINOCES |
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 In 2005, The China Consumer Electronics Show (SINOCES) undertook official cooperation with the Las Vegas Consumer Electronics Show (CES). It is said that the two parties are cooperating in relation to the following two points: Firstly, its purpose is to meet the internal needs of globalization of the consumer electronics industry chain. Secondly, SINOCES is CES' best partner in China since it has acquired fair brand influence after years of development under the support of the ministries concerned, plus good regional industrial environment and having a favorable geographical location. By cooperating with CES, SINOCES will serve as a better bridge helping promote the globalization of the consumer electronics industry chain. |
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CES in the West, SINOCES in the East |
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 SINOCES starts up the “engine” of consumer electronics industry in the East.
With the opening of SINOCES in 2005, various players in the global consumer electronics industry have intensively focused on China. After years of development, SINOCES has evolved into the largest base in the East for electronics, home technologies, products and trade, echoing that of CES in the West.
At present, both America and China have the largest market worldwide for consumer electronics, and the birth and development of CES and SINOCES has lead to the rising convergence of enterprise in the consumer electronics industry sector between the USA and China, and also between the East and the West. In recent years, they have not only promoted substantially compensatory interactive convergence between the industry in the USA and China, but also set free the preponderance of industrial clusters in the industry between the Eastern and Western hemispheres. It is true that predominant information resources, human resources, manufacturing resources and capital resources, etc, are undergoing unprecedented dissemination and exchange under the impetus of both CES and SIONCES. This in turn must be able to have catalytic action for the convergence of 3G in the global consumer electronics industry. CES and SINOCES not only combine to form a twin-engine, helping power the global consumer electronics market, but also serve as a core engine to accelerate the development of the consumer electronics industry in the Eastern hemisphere.
 CES in winter and SINOCES in summer; this cooperation between the two in the global consumer electronics industry has already.Both America and China have the biggest consumer electronics markets worldwide, and at the same time have the two biggest consumer electronics fairs in the world. CES with a history of over 38 years has become the biggest and most influential consumer electronics show in the Western hemisphere, gathering support from its North American loaction. SINOCES has become the biggest base of electronics, home technologies, products and trade in the Eastern hemisphere, depending on the support from the Chinese market, the third biggest, whilst also having the greatest potential market share for consumer electronics worldwide. Moreover, the two fairs are compensatory in terms of time, ie, Las Vegas CES is held in winter whilst SINOCES is held in summer. Hence the industrial pattern of 'CES in winter and SINOCES in summer'. This two-strong union is most favorable for the establishment of the biggest stage of the convergence of the global consumer electronics industry. Electronics manufacturers in China and even in the whole Eastern hemisphere are subject to various restrictions in attending the Las Vegas CES. With the rapid rise of SINOCES, participation in SINOCES may well grant you the opportunities to interact with top global enterprises in the industry, which will have an unprecedented impetus allowing the optimisation of allocation of resources and promote the upgrading of the industrial structure. It is predictable that in the next five years the scale of the consumer electronics industry in China will exceed that of America. The next five years will also be the time when global consumer electronics meets rapid growth and faces industrial convergence and evolution. In the meantime, CES and SINOCES, being the twin-engine powerhouse in both the Western and Eastern hemisphere respectively, not only showcase the global consumer electronics industry in this global arena and being a leader in the field, but also provide the biggest platform for convergence.
 Interview with Shapiro, President of CEA: China is of great importance in global consumer electronics industry
SINOCES provides the best opportunity for CES to approach the rapidly rising Chinese consumer electronics market in which CES has never been involved directly. On July 2nd, Gary Shapiro, President and CEO of CEA, receives an interview before leaving Qingdao. |
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Promising Beginning |
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China Economic Times
(CET): This is your first time to attend
SINOCES in person, and as expert in hosting
the biggest consumer electronics fair in
the world, what are your comments on SINOCES
2005?
Gary: Very successful. Exhibitors have done good work in fixing up the exhibition, products showed are excellent, and many exhibitors and attendees are from overseas. All these are beyond my expectations. At present, the Chinese economy is booming, various consumer electronics companies are rising, and China has become the third largest market world for consumer electronics. Moreover, Qingdao is richly endowed with nature and has geographical advantages, and I believe that SINOCES will become better and better.
CET: What role is CES
playing as the overseas sponsor of SINOCES?
Gary: We play several roles. Firstly, as you know, many small American companies usually have no financial or other types of access to the Chinese market. We do hope that through SINOCES more American companies can enter the Chinese market. Secondly, some big American companies hope to find in China and Asia, talented individuals with special expertise as well as partners, and we hope that SINOCES can provide an opportunity for them. In addition, we hope to bring along leaders and specialized technologies in this industry from all over the world, since over 20,000 exhibitors from all over the world have attended CES. We hope to bring along those international exhibitors and media personnel to help ensure SINOCES evolves into a global professional show.
CET: 2005 SINOCES is
dropping the curtain, and what will CES
do next to help SINOCES grow bigger?
Gary: CEA will go hand in hand with the Chinese Electronic Chamber of Commerce to promote the popularity of SINOCES. Specific measures include: recommending more extensively and intensively SINOCES worldwide, attracting more advanced products to the show and inviting more overseas lecturers and media in Asia and other countries and regions, thus making SINOCES more magnificent.
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CES' First Move Overseas, China chosen |
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CET: This is the CES’
first move overseas and China is chosen.
What are CES' major considerations?
Gary: With the rapid development of new technologies and the rise of new markets, the industry pattern of global consumer electronics is undergoing great changes. China is becoming the biggest base for consumer electronics manufacture, export and consumption, only third to America and Europe in terms of the scale of the market. China is of top importance in the global consumer electronics industry, especially after its entry into WTO. China is becoming more and more consumption based and is continually becoming more and more active, resulting in China becoming the global opportunity for the whole industry. Multinational manufacturers of consumer electronics have reached the conclusion that if you cannot seize today's China market, you are destined to lose tomorrow''s world market. CES is also facing the same issue: seize today's China market, or lose tomorrow's global market.
CET: Why choose Qingdao,
instead of such metropolitans as Beijing,
Shanghai, etc?
Gary: First, Qingdao is the biggest manufacturing base of consumer electronics in China, which is the industrial advantage, and Qingdao is home to Haier, the biggest home appliance corporation in China. Second, Qingdao, located in the ‘Golden Triangle’ Region between China, Japan and Korea, has unparalleled geographical advantage, and is in a position to trade directly with over 50 countries worldwide. On the other hand, SINOCES itself is the biggest consumer electronics show in the Asia-Pacific area, and is able to serve as the best platform for the consumer electronics products show, trade negotiation, communication and cooperation. Moreover, Qingdao Municipal People’s Government holds SINOCES in a high regard and is firmly determined to host it successfully. |
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China's participation is vitally important |
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CET: You said in the
forum that business leaders worldwide have
established new network and maintained face-to-face
interactive deals through CES. Is this vitally
important in today’s business environment?
Gary: Yes. It is very important, because exhibitors at CES represent 95% of the purchase power of the industry in America. As a platform mainly dedicated to B2B, CES attracted exhibitors from various fields, including retailers, manufacturers, auto industry, insurance industry, finance, tourism, service industry, higher education and entertainment. Meanwhile, it has attracted high-level officials from the federal and the state government, and high-level representatives from overseas. In 2005, over 23,000 international attendees from 115 countries visited the CES.
CET: How can China's
participation contribute to the success
of CES?
Gary: It is very important. The number of Chinese who attended CES ranked amongst the top 10. A total of 1,800 Chinese attended the 2005 CES, including attendees, exhibitors, partners and media personnel. In view of China’s vital status in the industry, CES will continue to encourage more Chinese exhibitors, media and attendees to visit CES, and hope that they apply for the visa early. Promote Chinese Enterprise Brand Image.
CET: How can Chinese
enterprises promote their brand image through
cooperation with overseas counterparts?
Gary: Fairs of such a kind are very useful to promote and popularize brand image. In fact, some enterprises succeed in promoting their image. CEA itself is dedicated to international policy guidance, and it maintains contacts with the American government. CEA represents the trade and takes all major factors into consideration to see if a policy is worth recommending and popularizing. CEA will not be involved in any specific company and our principle is to promote the development of the whole industry.
CET: How does CEA allot
the profit from sponsoring tradeshows?
Gary: I am glad that you raised this question. But more importantly, CEA is a non-profitable organization. Its core aim is to help the consumer electronics industry grow. Some of the profit it makes goes to re-education, conference organization, and some certification. As for the cooperation with CECC, SINOCES is a very successful professional tradeshow, and we are very glad to participate in it. CEA has become a very famous component for sponsoring CES.
CET: What predictions
does CEA have about the Chinese consumer
electronics development trends?
Gary: Since we represent the whole industry, we are not in a position to say which one is better than others. Many areas are very active, from vehicle facilities to home stereo wireless facilities. As to the cooperation with OEM, of course, it is a trend. Both CES and SINOCES help exhibitors find out appropriate OEM, and also can help them establish their brand. |
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