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What Can You Benefit From Attending SINOCES? |
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- Authoritative interpretation on the
development trends of China consumer electronics
market by governmental high-level officials
and famous professionals
- Prediction and analysis on the development
trends of global consumer electronics
industry by high-level officials from
overseas trade associations
- Face-to-face negotiation with consumer
electronics buyers at home and abroad
- Learn Rules & regulations on entrance
to overseas market and product standard
- Have talks and exchange ideas with high-level
officials from top consumer electronics
enterprises
- Approach and learn such information
about the latest products, technologies,
channels, etc, in China consumer electronics
market.
- The most intensive media coverage and
annual joyful pageant in China consumer
electronics industry
- The closest and most extensive contact
with targeted consumers
- Feel the new experience with electronics
wave.
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Elements Contributing to the Success of 2006 SINOCES |
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2006 SINOCES proved to
be a great success under the support of various
circles in society, and the four-day fair
attracted 62 000 attendees. The number of
top exhibitors reached 392, among which 82
were from overseas, accounting for over a
quarter of the total and being the highest
percentage. The total show space was 35 000
square meters and is one and half times than
last year. According to the survey from the
Municipal Statistic Bureau, 2006SINOCES brought
about an income worth RMB 264 million. It
earned revenue worth RMB 14.5 million calculated
according to the present taxation rate, increasing
41% than last year.
Looking through 2006SINOCES, main elements
contributing to its success are as follows.
Forward-looking Show
Theme
2006 SINOCES made “U shifts the world”
its theme and put forward the enterprise strategic
trend of “ubiquitous” for the
first time in the world. China International
Consumer Electronics Show is all too forward-looking,
for if we look on to the overall situation,
it is clear that most countries and regions
are still at the 'E' era, ie, the technology-directed
development stage. However, with the development
of technologies (or with the enhancement of
compatibility between software and hardware
products), the stage is facing the popularization
of products and the restrictions of user-directedness.
How to popularize 3G products after its convergence
and then how to meet users' individualistic
needs are deep reasons to advance the theme
of “U shifts the world” and the
strategy of “ubiquitous”. U strategy,
either 'unite', 'universal', 'user', 'unique',
'ubiquitous', or the concepts, aims and routes
on which the development of the stage is based
will bring forward new challenges to the overall
strategic framework of today's electronic
society.
 Forward-looking
Show Theme
Vice Premier Zeng Peiyan of
the State Council sent a congratulatory letter,
pointing out that our economy is largely promoted
and people's life is greatly enriched with
the rapid development of consumer electronics
industry, continuous upgrading of technologies,
and rapid introduction of new products out
of the old ones. The promotion of the international
exchange and cooperation in consumer electronics
field plays an active role in promoting technological
convergence, enhancing creativity and facilitating
economy growth. Zeng said that 2006 SINOCES
showcases an overall picture of new technologies
and products in global consumer electronics
and provides a good platform for the exchange
and communication of consumer electronics
industry at home and abroad. He hoped that
this platform could promote bilateral and
multilateral economic and technological cooperation,
exerting complementary advantages and jointly
pushing forward the development and prosperity
of electronics industry.
Some high-level government officials concerned
were present at the opening ceremony: Wei
Jianguo, Vice Minister, Ministry of Commerce,
Lou Qinjian, Vice Minister, Ministry of Information
Industry, Ma Songde, Vice Minister, Ministry
of Science and Technology, et al.
 The
only Certification by American Government
in the Asia-Pacific Area
In June 2006, SINOCES passed Data Verification
with America Department of Commerce and achieved
its certification becoming the only one consumer
electronics fair recommended by America Department
of Commerce in the Asia-Pacific Area. It is
the first time in the history that one consumer
electronics fair is strongly supported by
both the Chinese and American government.
America Department of Commerce annually certifies
influential domestic and overseas trade fairs
so as to organize American delegations or
provide services and support. In the Asia-Pacific
Area, SINOCES is the only one consumer electronics
fair that passed the certification. Personnel
from the commercial councilor's office, the
US embassy in China, commented that the certification
had laid down a solid foundation for the further
development of SIONOCES. It was learned that
SINOCES was chosen by the US government for
the following two reasons: first, they realized
that the vast Chinese electronics market offered
American enterprises infinite business chance;
second, SINOCES with a steadily good record
is rising rapidly. In 2004 America Department
began to send personnel to investigate SINOCES,
in 2005 reached a preliminary agreement with
SINOCES, and in 2006 granted SINOCES the certification
after overall data verification and recommended
it worldwide. In the process, such factors
played a key role as SINOCES'sound development
record, strong support from the government,
vast market development space and excellent
steadiness.
Close Partnership with CES
In global consumer electronics
industry, the old two poles made up of by
American Las Vegas CES and German Cologne
CEBIT has been broken, with the rapid rise
of SINOCES and the conclusion of its only
global strategic partnership with CES. Thus
the new pattern of “winter in America
and summer in China” has come into being.
The SINOCES'deep cooperation with CES in 2006
greatly boosted the SINOCES'global influence
and brand awareness, and turned out strong
domino effect. CEA's 'U policy' is leading
to the eastward movement of the center of
gravity in global consumer electronics professional
fairs.
Authoritative Media Coverage
SINOCES and its American partner CEA carried
out a series of publicity programs worldwide
surrounding the theme of “U shifts the
world”, attracting great attention from
professional media of such major consumer
electronics countries and regions as America,
Japan, Korea, EU, Russia, etc., and starting
a surge of “U”. The grandness
of 2006 SINOCES has been known worldwide through
the channels of over 200 media such as a few
authoritative professional media in America,
British Reuters, Russian Interfax, Economic
News of Korea, Japan Business Publications
Agency, Dempa Publications, etc. Altogether
over 380 reporters gathered to cover the event,
distributing over 3 600 articles, among which
92 reporters were from 36 overseas media.
The media coverage by so many heavyweight
comprehensive, business, financial, consumer
electronics professional media fully reflects
SINOCES' important status in exhibition.
Breakthroughs in Show Publicity
Publicity programs to 2006 SINOCES were by
no means limited to home. They were assisted
by commercial councilor’s offices worldwide
of China Department of Ministry. In addition,
America government officially passed certification
on SINOCES and introduced it to American companies,
and CEA as its only global strategic partner
also actively recommended it to consumer electronics
companies worldwide. All these work and efforts
make SINOCES bigger and more influential.
 According
to the instructions from the committee head,
careful arrangement was made about the opening
gala, opening ceremony, forum, guest meetings,
etc, so as to ensure the success of the event.
As a result, various activities went very
smoothly, and the warm and considerate reception
was highly spoken of by the guests at home
and abroad. It was agreed by the high-level
officials from the three ministries and directors
from overseas delegations that the prominent
outcome of attracting foreign capital and
investors, compact schedule, orderly exhibition
and harmonious organization showcased sound
exhibition environment and organization capability
in Qingdao. Looking through 2006 SINOCES,
its success attributed to several key factors,
strong support from the central government,
concerted efforts from sponsors and organizers,
and widespread support and participation of
various circle in society. In recent few years,
great efforts have been made to contribute
to SINOCES' development and growth by Ministry
of Commerce, Ministry of Science and Technology,
Ministry of Information Industry, Shandong
Provincial People's Government, Qingdao Municipal
People's Government, China Electronic Chamber
of Commerce, etc. This session received great
attention and support from the State Council
and various ministries, Shandong Provincial
People's Government, China Electronic Chamber
of Commerce and Qingdao Municipal People's
Government.
Top Exhibitors
2006 SINOCES attracted many top exhibitors
and purchase delegations from the North America,
EU and the Asia-Pacific Area. Top 500 companies
came over for exhibition, such as Intel and
Texas Instruments Incorporated from America,
Sony, Sharp, Pioneer, Leader, Toshiba, Epson,
Hitachi, Sony Ericson, etc. Apart from Bestbuy,
WalMart, Carrefour, METRO, Karstadt Quelle,
OBI which attended SINOCES last year, this
year more large-scale chain stores and delegations
came along for exhibition, such as America
Department of Commerce, Korea Electronics
Industries Association, Japan Electronics
& Information Technology Industries Association,
RW Products Promotion Initiative, etc. The
scope of exhibitors covered consumer electronics
manufacturers, importers and exporters, industry
standard associations, wholesalers, chain
stores and R & D institutions, to make
the event a gather-together in global consumer
electronics industry chain. |
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