Approximately 200 government bid-winning enterprises, service providers and distributors will attend the “Home Appliances to the Countryside” featured zone at the 2009 SINOCES. To further the exchange of ideas regarding this initiative, SINOCES will host a CEO Roundtable Summit that brings together the policy makers from the State Council, the State Council Research and Development Center, National Development and Reform Commission, Ministry of Finance, Ministry of Commerce, and Ministry of Industry and Information Technology. The purpose of the roundtable will be to discuss the practical problems encountered in implementing the program and seek the solutions. SINOCES will also arrange matchmaking services between attendees and exhibitors who are interested in being part of this government sponsored program.

“Home Appliances to the Countryside Program”, endorsed and sponsored by the central government strives to improve the consuming capability of farmers by promoting the upgrade of rural consumption, thus increasing the living and working conditions of farmers.  This will enable farmers and residents in rural communities enjoy the benefits of economic and social development. “Home Appliances to the Countryside Program” at SINOCES is a place for companies to showcase as well as to learn from each other of how to access these markets and be exposed to the latest policies to have a better understanding for which direction the program will take. Don’t miss this opportunity to learn more about the program.