Reporter Zhou Jianliang

Recently, Qingdao Yingshang Electrical Co., Ltd. and TESCO from Britain reached an agreement to let Qing-Ying refrigerator enter TESCO. At present two types of Qing-Ying refrigerator have already been sold in TESCO of Beijing, Tianjin and Shandong, which not only enhances the popularity and influence of its refrigerator and freezer but also lays a solid foundation for it to exploit overseas market.

The related authority from Qingdao Overseas Investment Service Center said that the “International Business Program” of China International Consumer Electronics Show (SINOCES) made it possible for Yingshang Electric Appliance to be one of the suppliers of TESCO. After the negotiation in “International Business Program”, TESCO’s foreign officials in charge conducted close inspection of Yingshang Electric appliances’ quality and its delivery before signing cooperation agreements in North China and Shandong province. Yingshang has set its Beijing office to work in with the requirement of TESCO’s pre-sales and after-sales service.

According to information, the purchaser inviting program of 2010SINOCES is in full swing now and has made headway. It is expected to further invite world-known purchasers, creating more business opportunities for enterprises to expand their overseas market.