SINOCES, the largest Consumer Electronics Show in the Asia-Pacific region，will open in Qingdao on July 9th. More than 450 famous international companies, 700 global purchasers, 100 high-level government officials, experts and analysts will gather together to explore and share opportunities in China. SINOCES, after years of rapid development, has become an important driver for industrial development. In the economic downturn, SINOCES, based on China's stable economic development, favorable economic policies and huge domestic demand, offers opportunities for trade, communication, expanding demand and optimizing industrial chains for international consumer electronics enterprises. It has become the largest platform to share such opportunities in China.

SINOCES, an "Integrator" of Business Opportunities for Global Consumer Electronics

Since the second half of 2008, the financial crisis has brought about unprecedented challenges to the world economy. China is expected to lead other economies in economic growth in 2009, becoming one of the major economies in the world with positive economic growth. China's stable economic development has offered a consistent environment for the domestic and world-wide consumer electronics industry. China has instituted a range of incentives such as Home Appliances for the Countryside and projects that are energy-saving and benefit people and communities. Market demand in China has also been boosted through direct financial subsidies which offer broad market opportunities for global consumer electronics enterprises.

In view of global demands for consumer electronics, SINOCES has set the theme for this year as "Share China Opportunities" to help consumer electronics businesses fully explore and seize new market opportunities during the economic slowdown through reorganization of the global resources. In order to provide opportunities for global consumer electronics businesses, the organizers of this year’s SINOCES made efforts to invite many purchasers and have set up three exhibition areas for home appliances. Industrial rejuvenation forums will be held providing six opportunity platforms for global consumer electronics businesses including trade, industrial upgrading, channel construction, demand collection, brand expansion and policy interpretation. 

Industrial expert Luo Qingqi said as the largest and most prominent Consumer Electronics Show in the Asia-Pacific region, SINOCES has devoted its full energy to being the "collector" of industrial opportunities in the economic cool-down. SINOCES 2009 not only provides a direct opportunity for trading, but also "collects" all the issues currently confronting industries including policy opportunities, experience and development. Through activities such as analyzing relevant high-level government policies, exchanging experiences and discussing common problems, experts can provide guidance and analysis. SINOCES offers help to enterprises in deepening markets and proposes new directions for global consumer electronics enterprises during a period of change.

Global Consumer Electronics Giants will find "opportunities" in SINOCES

As one of the world's most influential Consumer Electronics Show, SINOCES has become a platform for cross-border procurement, exhibiting new technology and professional exchanges and dialogues thus accelerating communications and the exchange of information in the Asia-Pacific region and beyond. SINOCES 2009 provides the largest platform for realizing opportunities in China for global consumer electronics manufacturers and purchasers. This will effectively expedite the promotion of new technologies and products throughout the region.

It is said that the opportunity for trading is one of the biggest benefits of the forum. This year, SINOCES brings together international VIP purchasers, domestic chains, second- and third-stage channel buyers, internet buyers and procurement missions from home and abroad. In total, there will be more than 700 purchasers. Purchasers will place large procurement orders from exhibitors, helping consumer electronics enterprises sell off some of their excessive production capacity caused by weaker demand. According to statistics, this year the international VIP procurement giants will double in number as compared to last year. Best Buy, Wal-Mart, TESCO, Carrefour, Lotus and other global giants will enthusiastically participate in this show. The retailing giant Wal-Mart will, for the first time, join hands with TESCO to attend SINOCES. Other internet "tycoons" including EBAY, American Global Business, and Joyo Amazon will also actively participate in the purchasing group. More notably, SINOCES specifically invited over 300 domestic second- and third-stage channel buyers thus providing the largest communication and trade platform for the second- and third-stage market.

The opportunity SINOCES provides by displaying great products and technology has attracted international consumer electronics giants. This year, SINOCES has over 1509 exhibition booths representing a 14.3% growth compared to last year. The exhibition area covers 37,000 square meters, 20% larger than last year becoming the grandest meeting in scale since it was first held. Over 450 global consumer electronics enterprises such as Samsung, Canon, Panasonic, Toshiba, Philips, Lenovo, Haier, Hisense and TCL will take part in the exhibition. They will exhibit products showing the latest technology including home video products, digital entertainment products, digital home products, digital content support, household appliances, portable office equipment, storage solutions, mobile communications solutions, software solutions, security products and automobile electronic products. The CEA will also present the best innovative electronics products in terms of design and engineering and will take the initiative to seize market opportunities.

In the exhibition area "Design Creates Future," the products of the international-known design master Cora, reputed to be the "Leonardo Da Vinci of the 21st century," will be presented for the first time. Also, three prizes representing the highest industrial design honors in China, the US and Sweden will be presented at SINOCES. They are, respectively, the China Red Star Design Award, Industrial Design Excellence Award (IDEA) and Swedish National Design Award. In addition, many design organizations from home and abroad will attend the conference including the Industrial Designers Society of America( IDSA ), Swedish Design Society and Swedish Design Center and other design institutions in the US, Germany, Sweden, Korea, Finland and France as well as a Beijing design delegation, Jiangsu design delegation, Guangdong Shunde design delegation and Qingdao local design industries.

24 Authoritative Forums plan "the Strategic Map" for Industrial Development

Under the topic of adjusting global Consumer Electronics industrial patterns, this year’s SINOCES condenses information on emerging markets, especially the huge opportunities in China's market, and provides the electronics manufacturers with the best platform for exchanges and cooperation. In this time of global economic slowdown, these forums not only provide the global consumer electronics enterprises with policy information for development in China, but also offer manufacturers and distributors strategic development suggestions.

This year, SINOCES will hold 24 forums setting a new record. These forums have added new content from previous years to include such topics as Home Appliances to the Countryside, Interpretation of Promotional Information Industries, 3G Terminals and the New Media and the Cooperation of the Countryside Market. At the same time, the authoritative associations of the mainstream countries such as China Electronics Energy Saving Technology Association (CEESTA), Consumer Electronics Association of the United States (CEA), European Electrical and Electronics Industry (EuropElectro), Japan Electronics and Information Technology Industries Association (JEITA), The United States Information Technology Office (USITO) and Korea Electronics Association (KEA), will undertake an "International Forum on Sustainability of Consumer Electronics" for the first time. They will discuss the sustainability of consumer electronics under new economic conditions and plan a development map for the consumer electronics industries.

Our nation has successively implemented some measures such as the electronics information industry promotion plan, home appliances to the countryside, saving energy and benefiting people project as well as the trade-in project. These measures directly focus on expanding domestic demand, speeding up the fluidity of industries and inspiring the development of industries. For a better explanation of the government’s policies for promoting industries, this exhibition will conduct informational forums on "Home Appliance Going to the Countryside Forum" and "Interpretation of Electronic Information Industry Promotion Plan and Maintenance of the Industrial safety Conference Forum," invite the high-level officials from the Ministry of Commerce of PRC to explain some policies on promoting China's electronics and information industries, Home Appliances to the countryside and second- and third-stage channels and provide a policy guide for global consumer electronics enterprises in China.

The Magnetic Force of SINOCES Enhances the Structure of " Winter in the US Summer in China"

Benefiting from China's powerful support of its consumer electronics market and strong support from the government, SINOCES has gradually become the largest platform for transnational purchases for global consumer electronics industries, the platform for announcing the latest technologies and the highest level platform for communications and trade exchange. SINOCES has accelerated various types of informational exchanges including those concerning industrial technology and marketing at home and abroad, reduced the cost of industrial chain interactions and has become an indispensable link of the global consumer electronics industrial chain. With the constantly increasing magnetism of SINOCES, the structure of "Winter in the U.S., Summer in China"- the relationship between CES and SINOCES- has been further enhanced.

As other exhibitions around the world have been shrinking, 2009 SINOCES has become the only international consumer electronics show with sustained growth. Considering the size of the exhibition area, number of exhibitors, purchasers and number of forums, this show has achieved steady growth. Luo Qingqi, an industrial expert, stated that SINOCES' fast development has been due to an accurate grasp of the markets' true needs. Since the second half of the last year, the world's consumer electronics markets' hot spot has changed from the technological trends to the trading opportunities. SINOCES, accurately focuses on market demand and has made the show's topic "the whole world shares China's opportunities." By building the largest platform for sharing China's market, SINOCES has attracted an impressive array of global consumer electronics enterprises to China.

As one of the world's two most influential Consumer Electronics Shows, this year SINOCES, with the cooperation of CES, further deepens a strategic alliance and has realized the shared resources of "audience," "customer" and "innovative technologies." It is apparent that, in order to promote the brand SINOCES overseas, CEA has been instrumental in developing a promotional plan for SINOCES using its own channels and resources. At the same time, CEA, using its own resources, has attracted a global audience of 110,000 VIP purchasers and the most authoritative media to participate in SINOCES. The powerful alliance of the two world-class consumer electronics shows not only accelerates the exchange and integration of global consumer electronics products and technologies, but also speeds up the marketing of the new products and technologies and reduces the shocks of the financial crisis.

SINOCES, with the support and help of the country's relevant departments, continues to make breakthroughs and plays a more important role in global consumer electronics. 2009 will witness a restructuring of global consumer electronics industries and the rapid development of SINOCES. By providing a large technology and market platform, the show will further promote the upgrading of China's consumer electronics manufacturing industries and accelerate a huge change in the concept "Made in China" to "Created in China."